SearchBlog
by Laurie Sullivan, Staff Writer
The barrage of emails in consumer in-boxes force many to press the delete button after reading the subject line. L.A.-based ad agency LazBro, and email-acquisition firm Opt-Intelligence have built a … Read the whole story
by Laurie Sullivan
The apparel industry is finally feeling some love from online shoppers, fueled by rich multimedia content, free shipping and returns, in-depth customer reviews, and … Read the whole story
COMMENTARY
by Collin Sebastian
Why is Google Glass currently serving as Exhibit A on how spectacularly a high-profile product launch can bomb? The fundamental reason is that Google … Read the whole story
by Laurie Sullivan
Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google Play. In the next few weeks, the … Read the whole story
COMMENTARY
by Manny Puentes
Viewability has been touted as the buzzword of 2015, but the truth is that the digital media industry is just starting to tackle the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media is a relatively minor source of information for new car buyers, including persons age 32 and under, according to new data from … Read the whole story
COMMENTARY
by April Mullen, Columnist
If you're an email marketing manager, you have to learn to sell yourself to the CMO. Here's some ammunition. Conversely, if you're a CMO … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
There are stats out there that say nearly 28% of users have some sort of ad blocker installed, a percentage that has spiraled by … Read the whole story
COMMENTARY
by John Montgomery, Op-Ed Contributor
For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't … Read the whole story
COMMENTARY
by Joe Mandese
Collective is well known for its use of IP, but mostly it's associated with the Internet Protocol version of that acronym. Today, it received … Read the whole story
by Erik Sass
The movement of digital engagement was stale among the top 10 as the index decreased 5%. Beats by Dr. Dre just missed a spot … Read the whole story
by Larissa Faw
The campaign, from Atmosphere Proximity for the Partnership For Drug-Free Kids is targeted to teens and will be promoted via traditional TV spots as … Read the whole story