SearchBlog
The barrage of emails in consumer in-boxes force many to press the delete button after reading the subject line. L.A.-based ad agency LazBro, and email-acquisition firm Opt-Intelligence have built a … Read the whole story
The apparel industry is finally feeling some love from online shoppers, fueled by rich multimedia content, free shipping and returns, in-depth customer reviews, and … Read the whole story
- COMMENTARY
Why is Google Glass currently serving as Exhibit A on how spectacularly a high-profile product launch can bomb? The fundamental reason is that Google … Read the whole story
Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google Play. In the next few weeks, the … Read the whole story
- COMMENTARY
Viewability has been touted as the buzzword of 2015, but the truth is that the digital media industry is just starting to tackle the … Read the whole story
- COMMENTARY
Social media is a relatively minor source of information for new car buyers, including persons age 32 and under, according to new data from … Read the whole story
- COMMENTARY
If you're an email marketing manager, you have to learn to sell yourself to the CMO. Here's some ammunition. Conversely, if you're a CMO … Read the whole story
- COMMENTARY
There are stats out there that say nearly 28% of users have some sort of ad blocker installed, a percentage that has spiraled by … Read the whole story
- COMMENTARY
For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't … Read the whole story
COMMENTARYCollective is well known for its use of IP, but mostly it's associated with the Internet Protocol version of that acronym. Today, it received … Read the whole story
The movement of digital engagement was stale among the top 10 as the index decreased 5%. Beats by Dr. Dre just missed a spot … Read the whole story
The campaign, from Atmosphere Proximity for the Partnership For Drug-Free Kids is targeted to teens and will be promoted via traditional TV spots as … Read the whole story
