SearchBlog
by Laurie Sullivan, Staff Writer
RadPad on Wednesday will release a feature in its mobile app that allows renters to split the rent among roommates and pay electronically through the application. On the roadmap scheduled … Read the whole story
by Laurie Sullivan
Kenshoo and Marin are separately forcing brands to rethink how to use advertising and media. Each company this week independently announced the creation of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Alibaba announced Wednesday it will be launching a new data center in Silicon Valley, with the intention of taking a piece of the U.S. … Read the whole story
by Joe Mandese
New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More ads or deals are coming to mobile mall shoppers, courtesy of the mall's WiFi. Following an introduction in a shopping center chain last … Read the whole story
by Sarah Mahoney
"All of us have multiple identities, and multiple goals that come with them," says Duke University Marketing Professor Jordan Etkin. New research explores the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Beacons and wearables have undoubtedly been overhyped, and so are being revised at Mobile World Congress in Barcelona. However, could it just be that … Read the whole story
by Tyler Loechner, Joe Mandese
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
More people are using mobile devices to access the Internet, but this doesn't mean desktop is in decline. In fact, desktop Internet usage continues … Read the whole story
by Erik Sass
Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home … Read the whole story