SearchBlog
by Laurie Sullivan, Staff Writer
Sorry, it's true. Most brand marketers -- especially in search -- are not mentally ready for the Internet of things, and their company's infrastructure is not physically ready. That doesn't … Read the whole story
by Laurie Sullivan
Apple launched a worldwide ad blitz this week it calls "Shot on iPhone 6," featuring favorite images and videos. The company will turn over … Read the whole story
by Laurie Sullivan
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions as part of its cloud offering. The Marketing Cloud integrates CRM and marketing … Read the whole story
by Laurie Sullivan
Google confirmed earlier reports with the launch Thursday of the Google Compare for Auto Insurance comparison-shopping tool that allows consumers to compare rates from … Read the whole story
by Karl Greenberg
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and dirt racing are the stars of a new campaign by Harley that includes … Read the whole story
by Karlene Lukovitz
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottle" that enables the brand to, among other things, send targeted, personalized marketing … Read the whole story
by Wayne Friedman
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. … Read the whole story
by Erik Sass
When it comes to advertising technology, you can't get much trendier than combining programmatic, mobile and native advertising platforms. That's what Rubicon Project and … Read the whole story
by Wendy Davis
Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube stars are much more influential for 13-17 year olds than TV or movie stars, and that attitude seems to stick even as they … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Reports of the demise of organic reach on Facebook may have been somewhat exaggerated, according to a new report from LiveWorld. The catch is … Read the whole story
COMMENTARY
by Karina Dobarro
More marketers need to realize the gold mine they are sitting on and not underestimate the power and influence of the Hispanic community. By … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry. Just look at the … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
As an email marketer, you know that getting mobile right is essential for an effective digital marketing program. But maybe your boss still isn't … Read the whole story