by Laurie Sullivan
Naveen Tewari, InMobi CEO, says the company will remain independent and will eventually sell stock in an IPO. He adds that InMobi has frequent … Read the whole story

COMMENTARY
by Tyler Loechner, Staff Writer
Native ads on mobile sites receive twice as much "visual focus" from consumers compared to banners on mobile devices, a new report claims. That's … Read the whole story
by Laurie Sullivan
Could Yahoo emerge in 2015 as the new face of journalism? Some think it's possible -- as with additions to its staff like former … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Among the many utopian promises attached to social media is the idea that it is democratizing media by enabling more people to create and … Read the whole story
by Laurie Sullivan
The North Face will take consumers through an immersive experience using virtual reality moviemaking techniques at its Chicago, New York, and Los Angeles stores, … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
After viewability and fraud, what's the biggest issue in digital metrics today? Now, I know what you're thinking: "There are other issues in digital … Read the whole story
by Larissa Faw
SXSW stands out from other festivals because of its multidisciplinary offerings, incorporating music, film, technology, and speakers, which covers all major bases for what … Read the whole story
COMMENTARY
by Luke Hayes
Companies have an opportunity to encourage growth in online spending and improve customer engagement by incorporating value-add features into their mobile apps and Web … Read the whole story
by Wayne Friedman
Global branded entertainment -- which includes all consumer event sponsorship and TV/media/digital product placement -- rose 6.3% last year. This represents a major growth … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Are fraudsters switching tactics to build bots that appear to be worth more to brands as heavy consumers of video? The latest figures from … Read the whole story
by Gavin O'Malley
Twitter this week took further steps to make users feel safe and secure. Per the changes, the social giant now prohibits the posting of … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
Far more digital publishers are going to miss their first-quarter ad-sales numbers than will make them. The rest of the year will be worse. … Read the whole story
by Karl Greenberg
According to "Social Insights: CMO Edition," by social insights firm LeadTail and digital market research firm Neustar, the story most shared by marketers in … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Despite clear consumer preferences and major digital disruption in other industries, well-established CPG companies have been slow to embrace e-commerce. Technology innovations that make … Read the whole story
by Erik Sass
Netflix released the trailer of their new show 'Marvel's Daredevil', increasing their digital engagement by 542%. All episodes arrive exclusively on Netflix on April … Read the whole story