In the Consumer Finance industry, the estimated traffic loss for a typical brand is 13,208 clicks monthly. Clothing & Apparel is about 36,200 for a typical brand with 1 million … Read the whole story
Naveen Tewari, InMobi CEO, says the company will remain independent and will eventually sell stock in an IPO. He adds that InMobi has frequent … Read the whole story
Native ads on mobile sites receive twice as much "visual focus" from consumers compared to banners on mobile devices, a new report claims. That's … Read the whole story
Could Yahoo emerge in 2015 as the new face of journalism? Some think it's possible -- as with additions to its staff like former … Read the whole story
Among the many utopian promises attached to social media is the idea that it is democratizing media by enabling more people to create and … Read the whole story
The North Face will take consumers through an immersive experience using virtual reality moviemaking techniques at its Chicago, New York, and Los Angeles stores, … Read the whole story
After viewability and fraud, what's the biggest issue in digital metrics today? Now, I know what you're thinking: "There are other issues in digital … Read the whole story
SXSW stands out from other festivals because of its multidisciplinary offerings, incorporating music, film, technology, and speakers, which covers all major bases for what … Read the whole story
Companies have an opportunity to encourage growth in online spending and improve customer engagement by incorporating value-add features into their mobile apps and Web … Read the whole story
Global branded entertainment -- which includes all consumer event sponsorship and TV/media/digital product placement -- rose 6.3% last year. This represents a major growth … Read the whole story
Are fraudsters switching tactics to build bots that appear to be worth more to brands as heavy consumers of video? The latest figures from … Read the whole story
Twitter this week took further steps to make users feel safe and secure. Per the changes, the social giant now prohibits the posting of … Read the whole story
Far more digital publishers are going to miss their first-quarter ad-sales numbers than will make them. The rest of the year will be worse. … Read the whole story
According to "Social Insights: CMO Edition," by social insights firm LeadTail and digital market research firm Neustar, the story most shared by marketers in … Read the whole story
Despite clear consumer preferences and major digital disruption in other industries, well-established CPG companies have been slow to embrace e-commerce. Technology innovations that make … Read the whole story
Netflix released the trailer of their new show 'Marvel's Daredevil', increasing their digital engagement by 542%. All episodes arrive exclusively on Netflix on April … Read the whole story