by Laurie Sullivan
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
by Joe Mandese
AUSTIN, TEXAS -- Online media pioneer Steve Case kicked off Day Two of the SWSW Interactive festival here with a talk surfing two meaningful … Read the whole story
by Laurie Sullivan
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Let us count the ways. Marketers at OMMA@SXSW not only told us that mobile ads suck; they told us why. And some of the … Read the whole story
by Laurie Sullivan
Blippar demonstrated Saturday a new version of its mobile augmented reality search engine that relies on image recognition at South By Southwest (SXSW) Interactive. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
AUSTIN, Texas - One of the best news organizations of the digital age, long a fixture at SXSW, was not present to record anything … Read the whole story
by Laurie Sullivan
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track … Read the whole story
COMMENTARY
by Ron Kurtz
In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing … Read the whole story
by Laurie Sullivan
Donuts, a domain registrar, will launch its first advertising campaign Monday, after raising about $100 million in funding during the past year. The funds … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The digital native brand built its own DMP, runs its own programmatic buying, and plans to leverage this tech-savviness in bringing brand and performance … Read the whole story
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by Tyler Loechner
News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are beacons and then there are beaconed messages. During the MediaPost OMMA at SXSW conference, it became clear that at least some companies … Read the whole story
by Steve McClellan
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
It's challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data … Read the whole story
by Wayne Friedman
Increasing political TV advertising could be squeezing out core local TV marketers -- as TV stations look to balance demands from those year-round TV … Read the whole story
COMMENTARY
by Susan Frech, Columnist
New social networking sites are no longer launching daily as they were a few years ago, which is a relief. The slow-down is good … Read the whole story
by Larissa Faw
Rolf Olsen has been appointed Chief Data Officer at the WPP media shop. He is tasked with leading the agency's Marketing Sciences group and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Facebook is the truly big thing if you're after teens. As an advertising medium, Facebook is also No. 1 in social media ad spend, … Read the whole story
by Erik Sass
The Digital Engagement Index has dropped 30% since March 11. On March 12, Facebook began purging page likes from inactive accounts, resulting in decreased … Read the whole story