Facebook, a mobile-first company, has bought the shopping search engine TheFind, with plans to capitalize on the technology and close it down. Some members of the team will join the … Read the whole story
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
AUSTIN, TEXAS -- Online media pioneer Steve Case kicked off Day Two of the SWSW Interactive festival here with a talk surfing two meaningful … Read the whole story
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story
Let us count the ways. Marketers at OMMA@SXSW not only told us that mobile ads suck; they told us why. And some of the … Read the whole story
Blippar demonstrated Saturday a new version of its mobile augmented reality search engine that relies on image recognition at South By Southwest (SXSW) Interactive. … Read the whole story
AUSTIN, Texas - One of the best news organizations of the digital age, long a fixture at SXSW, was not present to record anything … Read the whole story
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track … Read the whole story
In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing … Read the whole story
Donuts, a domain registrar, will launch its first advertising campaign Monday, after raising about $100 million in funding during the past year. The funds … Read the whole story
The digital native brand built its own DMP, runs its own programmatic buying, and plans to leverage this tech-savviness in bringing brand and performance … Read the whole story
News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing … Read the whole story
There are beacons and then there are beaconed messages. During the MediaPost OMMA at SXSW conference, it became clear that at least some companies … Read the whole story
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
It's challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data … Read the whole story
Increasing political TV advertising could be squeezing out core local TV marketers -- as TV stations look to balance demands from those year-round TV … Read the whole story
New social networking sites are no longer launching daily as they were a few years ago, which is a relief. The slow-down is good … Read the whole story
Rolf Olsen has been appointed Chief Data Officer at the WPP media shop. He is tasked with leading the agency's Marketing Sciences group and … Read the whole story
Facebook is the truly big thing if you're after teens. As an advertising medium, Facebook is also No. 1 in social media ad spend, … Read the whole story
The Digital Engagement Index has dropped 30% since March 11. On March 12, Facebook began purging page likes from inactive accounts, resulting in decreased … Read the whole story