SearchBlog
by Laurie Sullivan, Staff Writer
Alternative perspectives spark creativity. Start thinking about better ways to use search engine marketing in ways other than simply directing people to the landing page, through the mobile app, and … Read the whole story
by Laurie Sullivan
Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
When it comes to search algorithm changes, Google has gone from making official announcements to a "this is something we do every day so … Read the whole story
by Laurie Sullivan
Merkle has appointed Adam Lavelle to the position of chief growth officer, responsible for expanding its digital services business. It's a bit of an … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Lambasting younger generations seems to be an American pastime -- but in the words of The Who (a pioneering British rock band, for our … Read the whole story
by Laurie Sullivan
A Mobile Marketing Association study shows that allocating more of a brand's overall campaign, which means cannibalizing other media buys, and allocating it to … Read the whole story
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by Wendy Davis
Web users have curtailed their use of social networking services, apps, email and even search engines as a result of former National Security Agency … Read the whole story
by Wendy Davis
Siding against Spokeo.com, the Justice Department tells the Supreme Court that consumers have the right to sue over inaccurate information on the site. Spokeo … Read the whole story
COMMENTARY
by Katie Meier
As content becomes a go-to media strategy I'm wondering whether we can consider close readings as a media strategy as well. Can close readings … Read the whole story
by Fern Siegel
Crown Media Family Networks is getting into the production business. The parent of Hallmark Channel and Hallmark Movies & Mysteries is launching Crown Media … Read the whole story
COMMENTARY
by Ron Kurtz
In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The focus on certain mobile commerce technologies sometimes can be used in totally different ways from which they were initially intended. For example, NFC … Read the whole story
by Erik Sass
Lego has maintained a daily spot on the digital engagement leaderboard since Feb 4. The brand currently ranks 2nd, with the majority of engagement … Read the whole story
COMMENTARY
by Michael Cornfield, Op-Ed Contributor
Attention, campaign managers and principals. Permit me to clue you into something your digital people already know well but that you may be discounting … Read the whole story
COMMENTARY
by Pascal Joseph
I'm always surprised when I attend this kind of festival or event in the U.S.; I have the same feeling, the same perception: Everything … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
Contrary to a popular notion in some digital ad circles today, intrusive ads can be highly effective. The proviso is that they be done … Read the whole story