by Laurie Sullivan
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Large companies like General Motors and Sony have a slew of experts in the background assuring that legal privacy policies are in place, but … Read the whole story
by Laurie Sullivan
Google plans to fly an 84-foot wind turbine in April that the company has been working on for some time, Google X scientist Astro … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Lambasting younger generations seems to be an American pastime -- but in the words of The Who (a pioneering British rock band, for our … Read the whole story
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by Laurie Sullivan
Microsoft head of marketing Chris Capossela made the announcement earlier this week that the company would scrap any new versions to Internet Explorer, but … Read the whole story
by Laurie Sullivan
German software maker SAP, which has been touting its cloud services, will open its own cafe in Silicon Valley in hopes of drawing in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The mosh pit that is SXSW renders few substantial themes. The show is all over the place, physically and thematically. You get more from … Read the whole story
by Wendy Davis
Yahoo is asking a judge to deny class-action status to a group of people who are suing the company for scanning their email messages. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Storygami, a start-up from London, allows a client to present a video to consumers with layers of other material -- charts, graphs, even other … Read the whole story
by Erik Sass
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
In the early days of Internet display advertising, standards -- including standard banner ad dimensions, tracking methodologies, and delivery verification -- helped make it … Read the whole story
by Karl Greenberg
Pointedly, the new look is also intended to translate much more effectively to different screens. Even the signature orange palette has been altered to … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Sunday is the best day of the week for consumers to watch videos about your product. So says the latest benchmark study from e-commerce … Read the whole story
by Sarah Mahoney
As the world's luxury watch and jewelry buyers flock to Switzerland for the annual blingfest known as Baselworld, it looks like they can all … Read the whole story
by Erik Sass
Nintendo's classic video game character, Donkey Kong, is set to appear in the movie 'Pixels' this summer. The promotion of the new trailer increased … Read the whole story