SearchBlog
by Laurie Sullivan, Staff Writer
Mozilla reported Wednesday that it is replacing Google with Yandex as the default search engine for Firefox in Turkey. The company will release the new Firefox version March 30. It … Read the whole story
by Laurie Sullivan
Search retargeting company Magnetic has received a patent for its search retargeting technology. The patent covers Magnetic's programmatic technology for retargeting based on keywords, … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
I have a lot of SEM agency friends who refuse to participate in RFPs (requests for proposals). Their rationale usually boils down to this: … Read the whole story
by Laurie Sullivan
Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If your marketing isn't working, it's because you may not know whom you're talking to. After all, if you don't know your audience, how … Read the whole story
by Laurie Sullivan
Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one in a growing number … Read the whole story
by Joe Mandese
You don't have to be a weatherman to know what the most obvious ways of pre-planning programmatic creative are. The answer, according to the … Read the whole story
by Steve McClellan
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
by Joe Mandese
Rocket Fuel, the programmatic media-buying platform that has been the poster child for machine automation on Madison Avenue, announced that founder George John is … Read the whole story
COMMENTARY
by Melinda Krueger, Op-Ed Contributor
If you have an SMS or Push program, you may be neglecting one of the most useful metrics you have to guide your content … Read the whole story
by Gavin O'Malley
Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
COMMENTARY
by Roger Wu
Native advertising's recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content. Most of these newly … Read the whole story