Mozilla reported Wednesday that it is replacing Google with Yandex as the default search engine for Firefox in Turkey. The company will release the new Firefox version March 30. It … Read the whole story
Search retargeting company Magnetic has received a patent for its search retargeting technology. The patent covers Magnetic's programmatic technology for retargeting based on keywords, … Read the whole story
I have a lot of SEM agency friends who refuse to participate in RFPs (requests for proposals). Their rationale usually boils down to this: … Read the whole story
Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story
If your marketing isn't working, it's because you may not know whom you're talking to. After all, if you don't know your audience, how … Read the whole story
Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one in a growing number … Read the whole story
You don't have to be a weatherman to know what the most obvious ways of pre-planning programmatic creative are. The answer, according to the … Read the whole story
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
Rocket Fuel, the programmatic media-buying platform that has been the poster child for machine automation on Madison Avenue, announced that founder George John is … Read the whole story
If you have an SMS or Push program, you may be neglecting one of the most useful metrics you have to guide your content … Read the whole story
Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
Native advertising's recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content. Most of these newly … Read the whole story