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by Laurie Sullivan, Staff Writer
For the layperson like me when it comes to basketball, Sweet Sixteen refers to the last sixteen teams remaining in the National Collegiate Athletic Association tournament when speaking about the … Read the whole story
by Laurie Sullivan
Google has published results from its Preferred Upfront offering for YouTube advertisers, highlighting mobile's contribution to the growth of video. Last fall, when the … Read the whole story
COMMENTARY
by Brian Wieser
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will … Read the whole story
by Laurie Sullivan
Google and Johnson & Johnson will team up to develop an advanced, robot-assisted surgery platform, and both companies will contribute intellectual property and expertise. … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Facebook, the most power platform for branded content, is about to get a whole lot more powerful. At its F8 developers forum this week, … Read the whole story
by Wendy Davis
A group of pay-per-click marketers want to revive a class-action alleging that Facebook charged them for invalid clicks, according to recent court papers. Late … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
When it comes to improving a consumer's shopping experience, it's not only mobile that retailers need to worry about. Besides there being somewhat of … Read the whole story
by Wayne Friedman
TV Everywhere efforts are forecast to make stronger gains in terms of usage this year-- although growing too slowly for some TV executives. "Active … Read the whole story
COMMENTARY
by April Mullen, Columnist
The email marketing industry has been fascinated with the innovations happening in the inbox over the past couple years, and especially those being led … Read the whole story
by Karl Greenberg
Seventy-three percent of Millennials said that they believe they are savvier car buyers than their parents. More than half the respondents also said they … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The last few years have brought plenty of examples of social media helping ordinary people communicate despite government repression -- and now at least … Read the whole story
by Gavin O'Malley
Continuing its foray into original video content, Facebook has secured an exclusive distribution deal with the WWE. The "Facebook Trending Experience," so-called, will also … Read the whole story
by Erik Sass
Despite engagement dropping by 7%, Toyota topped the leaderboard for the sixth day running. Strong YouTube engagement has supported their stint at the top. Read the whole story
COMMENTARY
by John Tuchtenhagen
I was recently invited to sit on a Google agency panel designed to solicit my perspective - as a cross-channel video media buyer - … Read the whole story