SearchBlog
by Laurie Sullivan, Staff Writer
Pranksters roam the Internet in force each April 1, with brands taking to social networks, search engines and YouTube to have a little fun. They even build their own landing … Read the whole story
by Laurie Sullivan
The Yahoo-Bing Network grew in market share for the third sequential quarter, reaching 26.9% in the U.S. during Q1 compared with Google's 73.1%, among … Read the whole story
COMMENTARY
by Rick Backus, Op-Ed Contributor
With its mid-March acquisition of the personalized commerce search application TheFind, Facebook showed it's getting serious about connecting people to products as much as … Read the whole story
by Laurie Sullivan
Without a loyalty program, it's nearly impossible for retail stores to track consumer online research or a click on a paid-search advertisement to an … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the … Read the whole story
by Laurie Sullivan
Google wants to rid ad-injecting extensions from its Chrome browser after finding that nearly 200 exposed millions of users to deceptive practices or malicious … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google appears to be headed for a major victory in its showdown with Mississippi Attorney General Jim Hood. The company has shown a "substantial … Read the whole story
by Laurie Sullivan
Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
When a fifth of Britain's top brands don't take mobile seriously enough to create an optimised site and only a third of our top … Read the whole story
by Joe Mandese
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
by Wayne Friedman
The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of … Read the whole story
by Sarah Mahoney
While most - 58.6% - say they plan to do their shopping at discount stores, 40.7% say they intend to shop at department stores … Read the whole story
by Erik Sass
On March 24th, McDonald's Corporation performed 24 events, in 24 cities, over 24 hours, as a part of their I'm Lovin It 24 campaign. … Read the whole story
COMMENTARY
by Niels Meersschaert
Even as marketers and agencies get comfortable with the necessity of data-driven marketing, there are lingering issues tied to our "bigness" obsession. On the … Read the whole story