Pranksters roam the Internet in force each April 1, with brands taking to social networks, search engines and YouTube to have a little fun. They even build their own landing … Read the whole story
The Yahoo-Bing Network grew in market share for the third sequential quarter, reaching 26.9% in the U.S. during Q1 compared with Google's 73.1%, among … Read the whole story
With its mid-March acquisition of the personalized commerce search application TheFind, Facebook showed it's getting serious about connecting people to products as much as … Read the whole story
Without a loyalty program, it's nearly impossible for retail stores to track consumer online research or a click on a paid-search advertisement to an … Read the whole story
Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the … Read the whole story
Google wants to rid ad-injecting extensions from its Chrome browser after finding that nearly 200 exposed millions of users to deceptive practices or malicious … Read the whole story
Google appears to be headed for a major victory in its showdown with Mississippi Attorney General Jim Hood. The company has shown a "substantial … Read the whole story
Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in … Read the whole story
When a fifth of Britain's top brands don't take mobile seriously enough to create an optimised site and only a third of our top … Read the whole story
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of … Read the whole story
While most - 58.6% - say they plan to do their shopping at discount stores, 40.7% say they intend to shop at department stores … Read the whole story
On March 24th, McDonald's Corporation performed 24 events, in 24 cities, over 24 hours, as a part of their I'm Lovin It 24 campaign. … Read the whole story
Even as marketers and agencies get comfortable with the necessity of data-driven marketing, there are lingering issues tied to our "bigness" obsession. On the … Read the whole story