SearchBlog
by Laurie Sullivan, Staff Writer
Nearly half of small businesses will allocate just 20% or less of their marketing budget to digital strategies in 2015, according to a survey from the D.C.-based research firm Clutch. … Read the whole story
by Laurie Sullivan
The slowdown in paid-search advertising spend has nothing to do with Amazon's nascent ad platform, which some experts believe will need to mature before … Read the whole story
COMMENTARY
by Jennie Choi, Jonathan Kagan
Yahoo has been increasing its search share in the U.S., largely thanks to the deal with Firefox. According to StatCounter, in January 2015, Google … Read the whole story
by Laurie Sullivan
In a purely fictional but not impossible look into artificial intelligence, Ex Machina director and writer Alex Garland shows how Blue Book -- a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Ello, the newish social network that eschews advertising and has been called the "anti-Facebook," has unveiled a revamped version with a slick new interface … Read the whole story
by Laurie Sullivan
There were 545 merger and acquisition transactions in the media, information, marketing, software and tech-enabled services sector announced in the first quarter of 2015, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
When a fifth of Britain's top brands don't take mobile seriously enough to create an optimised site and only a third of our top … Read the whole story
by Tanya Gazdik
"One of the most interesting findings from our March Madness Engagement Report was that pre- and post-game activation was most effective at driving awareness … Read the whole story
by Katy Bachman
Advertisers shouldn't assume that gridlock on Capitol Hill will stop lawmakers from limiting the advertising tax deduction. The ability of a company to deduct … Read the whole story
COMMENTARY
by Sal Candela
For all of the effort publishers are exerting to provide readers with the perfect mobile experience, many in the digital advertising industry seem content … Read the whole story
by Tyler Loechner
OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it has integrated data from Retail Solutions Inc. (RSi), a point-of-sale analytics firm. The … Read the whole story
by Gavin O'Malley
As part of a broader effort to strengthen developer relations, Twitter has acquired TenXer -- a platform designed to help developers and engineers collaborate … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
As a publishing industry, are we any better at selling online ads now than when we first started? How could we be, if we … Read the whole story
by Erik Sass
Amazon's digital engagement increased by 176% with the introduction of the Amazon Dash Button. The product is currently available to Amazon Prime members, by … Read the whole story