Nearly half of small businesses will allocate just 20% or less of their marketing budget to digital strategies in 2015, according to a survey from the D.C.-based research firm Clutch. … Read the whole story
The slowdown in paid-search advertising spend has nothing to do with Amazon's nascent ad platform, which some experts believe will need to mature before … Read the whole story
Yahoo has been increasing its search share in the U.S., largely thanks to the deal with Firefox. According to StatCounter, in January 2015, Google … Read the whole story
In a purely fictional but not impossible look into artificial intelligence, Ex Machina director and writer Alex Garland shows how Blue Book -- a … Read the whole story
Ello, the newish social network that eschews advertising and has been called the "anti-Facebook," has unveiled a revamped version with a slick new interface … Read the whole story
There were 545 merger and acquisition transactions in the media, information, marketing, software and tech-enabled services sector announced in the first quarter of 2015, … Read the whole story
When a fifth of Britain's top brands don't take mobile seriously enough to create an optimised site and only a third of our top … Read the whole story
"One of the most interesting findings from our March Madness Engagement Report was that pre- and post-game activation was most effective at driving awareness … Read the whole story
Advertisers shouldn't assume that gridlock on Capitol Hill will stop lawmakers from limiting the advertising tax deduction. The ability of a company to deduct … Read the whole story
For all of the effort publishers are exerting to provide readers with the perfect mobile experience, many in the digital advertising industry seem content … Read the whole story
OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it has integrated data from Retail Solutions Inc. (RSi), a point-of-sale analytics firm. The … Read the whole story
As part of a broader effort to strengthen developer relations, Twitter has acquired TenXer -- a platform designed to help developers and engineers collaborate … Read the whole story
As a publishing industry, are we any better at selling online ads now than when we first started? How could we be, if we … Read the whole story
Amazon's digital engagement increased by 176% with the introduction of the Amazon Dash Button. The product is currently available to Amazon Prime members, by … Read the whole story