SearchBlog
by Laurie Sullivan, Staff Writer
As mobile becomes the dominant media to access information on Web sites across the Internet, will search engines have the same impact when it comes to identifying real-time trends? Deep … Read the whole story
by Laurie Sullivan
Hostage photos shared on YouTube and Twitter taken during an armed siege last week prompted a Turkish court to order blocks on the video … Read the whole story
by Joe Mandese
Late last week, as the holiday weekend was approaching, a team of Madison Avenue's best and brightest spin doctors sat around their desks bouncing … Read the whole story
by Laurie Sullivan
Hulu's streaming video service has launched a Gif search engine powered by Tumblr that allows people to search and discover TV-related GIFs by Shows, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
An IPG Media Lab/Yahoo study tested scores of ad variations on thousands of users to determine where personalized messaging was most effective, and where … Read the whole story
by Erik Sass
Another journalistic scandal reached its climax this weekend with Rolling Stone's announcement that it is retracting a high-profile story alleging that fraternity members at … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Over a quarter of the earth's population (two billion people, or 29%) was plugged into online social networks in 2014 -- and these numbers … Read the whole story
by Erik Sass
Victoria's Secret secured a spot in the top 10 after a 33% increase in digital engagement. The brands' strong presence on Instagram was enhanced … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile video is exploding. But most users prefer most of their content on bigger screens. The trick is knowing when content type and situation … Read the whole story
COMMENTARY
by Dan Swartz, Op-Ed Contributor
Tension in the data/creative relationship is probably all too familiar for many of you. The creative team bristles at a brief comprised of specs … Read the whole story
COMMENTARY
by Jim Gilmartin, Columnist
A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, … Read the whole story