by Laurie Sullivan
Several consumer groups are speaking out about the way that Google's new YouTube Kids app intermingles commercial and user-generated content with entertainment geared for … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
With the final season of "Mad Men" debuting this week, let's ponder what life for search marketers might look like in a world where … Read the whole story
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by Laurie Sullivan
Merkle, a data-driven performance marketing agency, has acquired digital analytics consultancy Pointmarc, Seattle, Wash., in an effort to expand digital capabilities to better support … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Marketing is hard. That's because marketing reflects real life -- and real life is hard. But here's the thing: It's just going to get … Read the whole story
by Joe Mandese
John Nardone, an early Internet media pioneer who went on to create a best-in-breed ad technology firm [x+1], which was sold to Rocket Fuel … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Last year, it seemed as if Google won a privacy lawsuit, when a federal judge dismissed a complaint alleging that the company violated app … Read the whole story
by Aaron Baar
"When you experience an emotion that's low in arousal, and you then watch a commercial that's highly energetic, you spend less time watching it," … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Many YouTube videos are now being delivered via a new open-source codec, VP9, that cuts the video size in half and improves the quality … Read the whole story
COMMENTARY
by Theresa Trevor
When consumers share content, ask for or provide referrals, or reference positive or negative experiences, there doesn't have to be some deep, complicated, sub-consciously … Read the whole story
COMMENTARY
by Katie Meier
In San Francisco, where you would believe everything is zooming toward the digital, humanless, software-based solution, long-term thinking is sideswiping speed. It's a slow … Read the whole story
by Katy Bachman
Tech companies, among the biggest spenders in Washington, are weighing in en masse on social issues. Reacting to the religious freedom laws passed in … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Even though most consumers prefer to go to stores to shop, online retail commerce is booming. Online sales globally increased to $840 billion as … Read the whole story
by Erik Sass
Out of the top 10 brands, only 2 experienced an increase in digital engagement yesterday. MTV's engagement increased by 47% with the promotion of … Read the whole story
COMMENTARY
by Melinda Krueger, Op-Ed Contributor
Make no mistake -- customers want coupons and offers, probably more than anything else you can send. But if you are constrained by those … Read the whole story