U.S. digital video advertising spend will reach $14.38 billion by 2019, up from $7.77 billion this year, per eMarketer. Cisco Systems estimates video content will represent between 80% and 90% … Read the whole story
Several consumer groups are speaking out about the way that Google's new YouTube Kids app intermingles commercial and user-generated content with entertainment geared for … Read the whole story
With the final season of "Mad Men" debuting this week, let's ponder what life for search marketers might look like in a world where … Read the whole story
Merkle, a data-driven performance marketing agency, has acquired digital analytics consultancy Pointmarc, Seattle, Wash., in an effort to expand digital capabilities to better support … Read the whole story
Marketing is hard. That's because marketing reflects real life -- and real life is hard. But here's the thing: It's just going to get … Read the whole story
John Nardone, an early Internet media pioneer who went on to create a best-in-breed ad technology firm [x+1], which was sold to Rocket Fuel … Read the whole story
Last year, it seemed as if Google won a privacy lawsuit, when a federal judge dismissed a complaint alleging that the company violated app … Read the whole story
"When you experience an emotion that's low in arousal, and you then watch a commercial that's highly energetic, you spend less time watching it," … Read the whole story
Many YouTube videos are now being delivered via a new open-source codec, VP9, that cuts the video size in half and improves the quality … Read the whole story
When consumers share content, ask for or provide referrals, or reference positive or negative experiences, there doesn't have to be some deep, complicated, sub-consciously … Read the whole story
In San Francisco, where you would believe everything is zooming toward the digital, humanless, software-based solution, long-term thinking is sideswiping speed. It's a slow … Read the whole story
Tech companies, among the biggest spenders in Washington, are weighing in en masse on social issues. Reacting to the religious freedom laws passed in … Read the whole story
Even though most consumers prefer to go to stores to shop, online retail commerce is booming. Online sales globally increased to $840 billion as … Read the whole story
Out of the top 10 brands, only 2 experienced an increase in digital engagement yesterday. MTV's engagement increased by 47% with the promotion of … Read the whole story
Make no mistake -- customers want coupons and offers, probably more than anything else you can send. But if you are constrained by those … Read the whole story