SearchBlog
by Laurie Sullivan, Staff Writer
Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based
platform that works … Read the whole story
by Laurie Sullivan
Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built … Read the whole story
by Laurie Sullivan
Google's YouTube has added interactive cards to its skippable TrueView video ads, giving marketers the option to include more information as overlays on video … Read the whole story
by Wendy Davis
Google won't have to face a class-action lawsuit by parents who say they were wrongly billed for in-app purchases by their children, a federal … Read the whole story
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by P.J. Bednarski
Ooyala IQ measures and compares, in millisecond device, operating system, traffic source or location, using Apache Spark. Ooyala will be showcasing the new platform … Read the whole story
by Erik Sass
Adidas' Take Today campaign has helped boost the brand's digital engagement over recent weeks. Their recent "Here's to the Takers" video has garnered over … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
With the final season of "Mad Men" debuting this week, let's ponder what life for search marketers might look like in a world where … Read the whole story
by Gavin O'Malley
Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the … Read the whole story
COMMENTARY
by Eric Berry
Banner ads failed to meet the needs of the sophisticated marketer. So when native advertising came along -- a technology that brought the prospect … Read the whole story
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by Maya Abulashvili
This week’s profile is APPY entrant Experian for their Experian Credit Tracker. This app, available to existing Experian Credit TrackerSM members in the United … Read the whole story