by Laurie Sullivan
Apple Pay, Google Wallet and PayPal are fast becoming marketing tools for brands and merchants soliciting consumer loyalty. The service continues to gain traction … Read the whole story
by Gavin O'Malley
While the future may be mobile, Facebook continues to develop its desktop business. The social giant just debuted Messenger.com -- a standalone Web site … Read the whole story
by Sarah Mahoney
A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed … Read the whole story
by Tyler Loechner
Gravy, a location-based data analytics firm, on Thursday announced it has closed a $7.6 million round of Series A funding. Participating investors included Gannett … Read the whole story
by Karlene Lukovitz
Vodafone jumped to second place, bumping McDonald's down to third in the global brands ranking. Pepsi and Movistar rank fourth and fifth, respectively, followed … Read the whole story
by Erik Sass
To help advertisers and media buyers keep pace with this fast-growing new medium, the Interactive Advertising Bureau is publishing a new Digital Audio Buyer's … Read the whole story
by Erik Sass
The emergence of Dove's Choose Beautiful campaign, aiming to prove that beauty is a choice, secured the brand a spot on the leaderboard. Their … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If more than half of all Web content is consumed on a mobile device, why does the channel only get just under a quarter … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With March Madness officially over, data from ad campaigns run during the games is now rolling in. Extreme Reach, a Needham, Mass. digital media … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Last month I had the pleasure of attending Google's Hispanic marketing forum in New York. Of course, it was great to reconnect with many … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of … Read the whole story
COMMENTARY
by April Mullen, Columnist
Marketers are deeply challenged with trying to meet the demands of today's consumers. Why? Because consumer expectations are leaps and bounds ahead of the … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
In the last year and a half, a good deal of light has been shed on the issue of fraud in the digital supply … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After two years in which Tumblr was for the most part allowed to manage its own affairs, Yahoo is moving to begin exercising more … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Advertising agencies have long used calculating their employees' time as an imperfect but acceptable way to measure effort expended, a roughly correlated proxy to … Read the whole story