CEO Marissa Mayer continues to push Yahoo into being a mobile-first company, and proof may have surfaced in some screenshots obtained by one media outlet. Read the whole story
Apple Pay, Google Wallet and PayPal are fast becoming marketing tools for brands and merchants soliciting consumer loyalty. The service continues to gain traction … Read the whole story
While the future may be mobile, Facebook continues to develop its desktop business. The social giant just debuted Messenger.com -- a standalone Web site … Read the whole story
A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed … Read the whole story
Gravy, a location-based data analytics firm, on Thursday announced it has closed a $7.6 million round of Series A funding. Participating investors included Gannett … Read the whole story
Vodafone jumped to second place, bumping McDonald's down to third in the global brands ranking. Pepsi and Movistar rank fourth and fifth, respectively, followed … Read the whole story
To help advertisers and media buyers keep pace with this fast-growing new medium, the Interactive Advertising Bureau is publishing a new Digital Audio Buyer's … Read the whole story
The emergence of Dove's Choose Beautiful campaign, aiming to prove that beauty is a choice, secured the brand a spot on the leaderboard. Their … Read the whole story
If more than half of all Web content is consumed on a mobile device, why does the channel only get just under a quarter … Read the whole story
With March Madness officially over, data from ad campaigns run during the games is now rolling in. Extreme Reach, a Needham, Mass. digital media … Read the whole story
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the … Read the whole story
Last month I had the pleasure of attending Google's Hispanic marketing forum in New York. Of course, it was great to reconnect with many … Read the whole story
While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of … Read the whole story
Marketers are deeply challenged with trying to meet the demands of today's consumers. Why? Because consumer expectations are leaps and bounds ahead of the … Read the whole story
In the last year and a half, a good deal of light has been shed on the issue of fraud in the digital supply … Read the whole story
After two years in which Tumblr was for the most part allowed to manage its own affairs, Yahoo is moving to begin exercising more … Read the whole story
Advertising agencies have long used calculating their employees' time as an imperfect but acceptable way to measure effort expended, a roughly correlated proxy to … Read the whole story