YouTube's Ad Leaderboard took a turn in March, racking up 166.2 million minutes watched for the top 10, up 8% compared with February. Overall, … Read the whole story

Mobile is inching closer to the halfpoint point of all online traffic but sales are not rising. Almost half (46%) of all traffic originated … Read the whole story

Google is forming partnerships and building out apps with companies that will allow it to expand its cloud services. The latest partnership with Avere, … Read the whole story

On the heels of last February's Omnicom downgrade, Wall Street analysts are lowering ratings for most big agency holding companies, with one attributing the … Read the whole story

Tapad, a cross-screen marketing technology provider, is the latest to offer marketers a way to measure the impact digital advertising has on in-store sales … Read the whole story

Brian Wieser, the senior analyst at Pivotal Research, has downgraded WPP, Omnicom and Publicis to "sell' rating'" and downgraded IPG to hold. He cites … Read the whole story

In a new series of short videos viewable on social media, Boost Mobile is celebrating the temptation of wireless data without the shame. The … Read the whole story

Driven by growth in social media and video, original content creation continues to demand a greater share of marketing budgets. For many brands, letting … Read the whole story

Given the cringe-worthy risks, companies are often wary about employees speaking on their behalf on social media. LinkedIn thinks this cautious approach means missing … Read the whole story