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Hillary Rodham Clinton's political mavens didn't waste any time posting videos on YouTube to launch her presidential campaign Sunday. The highly coordinated effort of the video focusing on new beginnings … Read the whole story
YouTube's Ad Leaderboard took a turn in March, racking up 166.2 million minutes watched for the top 10, up 8% compared with February. Overall, … Read the whole story
COMMENTARYMobile is inching closer to the halfpoint point of all online traffic but sales are not rising. Almost half (46%) of all traffic originated … Read the whole story
Google is forming partnerships and building out apps with companies that will allow it to expand its cloud services. The latest partnership with Avere, … Read the whole story
Portal A Co-Founder and Executive Producer Nate Houghteling argues that mainstream ad agencies simply don't have what it takes to create what brands need … Read the whole story
On the heels of last February's Omnicom downgrade, Wall Street analysts are lowering ratings for most big agency holding companies, with one attributing the … Read the whole story
COMMENTARYTapad, a cross-screen marketing technology provider, is the latest to offer marketers a way to measure the impact digital advertising has on in-store sales … Read the whole story
Brian Wieser, the senior analyst at Pivotal Research, has downgraded WPP, Omnicom and Publicis to "sell' rating'" and downgraded IPG to hold. He cites … Read the whole story
In a new series of short videos viewable on social media, Boost Mobile is celebrating the temptation of wireless data without the shame. The … Read the whole story
Driven by growth in social media and video, original content creation continues to demand a greater share of marketing budgets. For many brands, letting … Read the whole story
Given the cringe-worthy risks, companies are often wary about employees speaking on their behalf on social media. LinkedIn thinks this cautious approach means missing … Read the whole story
