SearchBlog
by Laurie Sullivan, Staff Writer
Where do you start when searching for products to buy online? About 43% of participants in a recent survey start with Amazon, up from 38% in December. Another 43% said … Read the whole story
COMMENTARY
by Hobson Powell, Op-Ed Contributor
What's the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
Search engine optimization (SEO) is a specialized practice, but it's essentially relevant for all digital content, including content that's relevant to most businesses -- … Read the whole story
by Laurie Sullivan
Microsoft's tight relationship with Apple prompted the Redmond, Wash. company to release Bing Ads support for paid-search campaigns running on Apple iOS iPhones and … Read the whole story
by Sarah Mahoney
"While young shoppers often get the most attention, they are a difficult demographic to serve," writes Forrester analyst Sucharita Mulpuru, in her recent "The … Read the whole story
by Aaron Baar
"When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy … Read the whole story
by Joe Mandese
There is perhaps no greater symbol of the success -- or failure -- of content than the tomato. Produce something bad and your audience … Read the whole story
by Steve McClellan
Brian Wieser, the senior analyst at Pivotal Research, has downgraded WPP, Omnicom and Publicis to "sell' rating'" and downgraded IPG to hold. He cites … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook is obviously here to stay, but some people may need to start changing or moderating their usage because of the risk of depression. … Read the whole story
COMMENTARY
by Sean Cunningham
To sell more stuff, advertisers need to use all the video options in balance. That means building a base in the places where consumers … Read the whole story