SearchBlog
by Laurie Sullivan, Staff Writer
Microsoft Bing passed 20% market share on desktop in the U.S. for the first time in March, per comScore. The shift in search query volume on Bing could tow marketing … Read the whole story
by Laurie Sullivan
Microsoft's Bing and Yahoo made some changes to keep the search partnership "productive." The revised deal gives Yahoo the ability to enhance the search … Read the whole story
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by Laurie Sullivan
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager. The move bridges two important trends: the importance of user … Read the whole story
by Laurie Sullivan
Gannett's partnership with application provider ViewLift to develop digital sports video services focuses on streaming sports-related apps, content and entertainment services across smartphones, tablets, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
European regulators today brought antitrust charges against Google for allegedly promoting its own comparison shopping service, Google Shopping, at the expense of rivals. Google … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Total viewership will increase in 2015, says eMarketer as digital media and television share the wealth and as mobile devices hog the device spotlight. … Read the whole story
by Wayne Friedman
U.S. adults continue to spend more time watching all TV-video content. This year, adults will spend on average 5 hours and 31 minutes per … Read the whole story
by Erik Sass
Red Bull gained a 73% increase in digital engagement, assisted by the release of their 2015 "World of Red Bull" commercial. Read the whole story
COMMENTARY
by Norm Page
Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. Read the whole story
COMMENTARY
by Craig Teich
#1: Companies will invest more in programmatic branding. With more publishers adopting programmatic and seeing its benefits, we're seeing an important shift. Now, more … Read the whole story