Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. The news coincides with the release … Read the whole story
Marketers and media continue to focus on Google's mobile algorithm changes, effective Tuesday, on smartphones and tablets, but few consider how it will influence … Read the whole story
"Mobilegeddon" hits Google search results on Tuesday, April 21. Whether your business is prepared or not depends entirely on whether Google deems your site … Read the whole story
Yahoo Labs has created an algorithm to detect anomalies in data streams that could help marketers improve search campaigns. The company's scientists developed the … Read the whole story
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted … Read the whole story
Google is asking a judge to dismiss a lawsuit accusing the company of failing to pay online entertainment site SuperCrayCray.com more than half a … Read the whole story
At this point the overwhelming majority of social media interactions and most video and search activity is happening on a device. Is "mobile" even … Read the whole story
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
Nielsen has recently published a study called "Screen Wars: The Battle For Eye Space In A TV-Everywhere World," and it is fascinating. First of … Read the whole story
Digital is fragmenting not only the types of channels and content available - such as YouTube videos, Twitter's 140-character tweets and Snapchat's vanishing stories … Read the whole story
While projections of the scope of the mobile commerce market are huge by any measure, the addition of millions of connected devices promises to … Read the whole story
"In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is … Read the whole story