SearchBlog
by Laurie Sullivan, Staff Writer
First impressions account for a lot, especially when they appear in search results. Higher impressions without conversions, however, don't bode well for higher competition and cost per click (CPC).
Google … Read the whole story
by Laurie Sullivan
Yahoo reported Tuesday that search volume rose in the first quarter of 2015, with searches reaching a five-year high. The partnership with Mozilla was … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
Every year, agencies give away millions of dollars of free information. Go to virtually any agency website and you're likely to see dozens of … Read the whole story
by Laurie Sullivan
U.S. mobile phone sales by consumers earning less than $30,000 annually grew more than 50% for the third consecutive quarter ended February 2015 -- … Read the whole story
COMMENTARY
by Jordan Cohen
April 21, 2015 will be remembered as one of the most significant days in the history of the Internet, as the world's largest online … Read the whole story
by Joe Mandese
Programmatic audience targeting is not new to the political spectrum. In fact, some might argue that political media campaign strategists have been among the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The increase in prices to advertise on social sites like Facebook could push U.S. presidential candidates into the arms of search engine marketers, especially … Read the whole story
by Katy Bachman
WiFi, Bluetooth and vehicle-to-vehicle safety communications could be on a collision course unless the government figures out a way to share spectrum. Over the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Nielsen recently published a fascinating study called "Screen Wars, The Battle For Eye Space In A TV-Everywhere World." The title indicates how we as … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The other day, I was having lunch in a deli. I was also watching the front door, which you had to push to get … Read the whole story
COMMENTARY
by Ratko Vidakovic
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information … Read the whole story
by Erik Sass
Adidas has been featured in the top 10 for the past two weeks. The brand has the Take Today campaign to thank for recent … Read the whole story
COMMENTARY
by Jake Athey
The late author Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people … Read the whole story