First impressions account for a lot, especially when they appear in search results. Higher impressions without conversions, however, don't bode well for higher competition and cost per click (CPC). Google … Read the whole story
Yahoo reported Tuesday that search volume rose in the first quarter of 2015, with searches reaching a five-year high. The partnership with Mozilla was … Read the whole story
Every year, agencies give away millions of dollars of free information. Go to virtually any agency website and you're likely to see dozens of … Read the whole story
U.S. mobile phone sales by consumers earning less than $30,000 annually grew more than 50% for the third consecutive quarter ended February 2015 -- … Read the whole story
April 21, 2015 will be remembered as one of the most significant days in the history of the Internet, as the world's largest online … Read the whole story
Programmatic audience targeting is not new to the political spectrum. In fact, some might argue that political media campaign strategists have been among the … Read the whole story
The increase in prices to advertise on social sites like Facebook could push U.S. presidential candidates into the arms of search engine marketers, especially … Read the whole story
WiFi, Bluetooth and vehicle-to-vehicle safety communications could be on a collision course unless the government figures out a way to share spectrum. Over the … Read the whole story
Nielsen recently published a fascinating study called "Screen Wars, The Battle For Eye Space In A TV-Everywhere World." The title indicates how we as … Read the whole story
The other day, I was having lunch in a deli. I was also watching the front door, which you had to push to get … Read the whole story
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information … Read the whole story
Adidas has been featured in the top 10 for the past two weeks. The brand has the Take Today campaign to thank for recent … Read the whole story
The late author Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people … Read the whole story