It's a long shot, but I woke up this morning contemplating whether Google, in the long term, will continue to pay Sprint and T-Mobile to run data and voice over … Read the whole story
Google's revenue in the quarter ended March 31, 2015 rose 11.9% to $17.26 billion compared with the first quarter of 2014. Revenue from advertising … Read the whole story
On Wednesday at the LSA|15 Conference in Los Angeles, the Local Search Association announced the winners of its second annual Ad to Action Awards competition. … Read the whole story
Google Contributor invites began arriving in email inboxes this week. The company's paid subscription service reduces the number of ads an individual sees on … Read the whole story
Advertisers now know it's sometimes good for them to show a point of view about social trends, like the LGBT lifestyle, but it still … Read the whole story
A Microsoft infographic from 2013 has come back to haunt the company, proving that content rarely dies on the Web. Even more interesting than … Read the whole story
Digital ad spend may be continuing its double-digit growth, but those revenues will be pouring fastest into local markets, two forecasting companies predict. Clearly, … Read the whole story
At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
After a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following … Read the whole story
Analytics company Nomi Technologies, which tracks consumers in retail environments, failed to live up to its privacy promises, the Federal Trade Commission alleged in … Read the whole story
On the heels of healthy quarterly earnings, Facebook is rolling out Anthology -- a new effort to partner publishers with brands in search of … Read the whole story
Today we suffer from too much data, and it's hard to separate the signal from the noise. That's why just having data is not … Read the whole story
Revenue for Facebook's first quarter totaled $3.54 billion -- an increase of 42% year-over-year -- while ad revenue was up 46% year-over-year to $3.32 … Read the whole story
Mercedes-Benz secured a spot on the leaderboard due to strong engagement on Instagram surrounding their photo shoot at Europa-Park. The brand's digital engagement increased … Read the whole story
I rely on a particular company because I value their service and integrations, not because I'm locked in or too lazy to switch. Read the whole story