SearchBlog
by Laurie Sullivan, Staff Writer
Alice zipped down the rabbit hole to Wonderland, emerging on the other side with a new perspective. Consumer behavior and the micro moments remind me of the classic tale. But … Read the whole story
by Laurie Sullivan
The multimillion-dollar cost of building and maintaining a programmatic platform could slow industry growth for those that lack the funds -- and may force … Read the whole story
COMMENTARY
by Matthew Conlin
Customer acquisition has long been cited as one of the very top challenges that marketers face -- more than retaining existing customers, more than … Read the whole story
by Laurie Sullivan
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Follow the data and the behaviors they register, not just the media. Mobility radically redefines "context" in ways that we are just beginning to … Read the whole story
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by Erik Sass
A dominant player in print listings and local advertising, YP is continuing to reinvent itself for the digital age with a series of new … Read the whole story
COMMENTARY
by Naghi Prasad
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels that make up the … Read the whole story
by Aaron Baar
"Because the company talked to all of them, then many thought, 'Hey, wait a minute,'" Eva Ascarza, co-author of the research and assistant professor … Read the whole story
COMMENTARY
by Alan James Edwards
Since the first company was accredited by the MRC for the viewable impression in 2010, the industry has witnessed a tumultuous ride with twists, … Read the whole story
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by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube vlogger John Green told a room full of advertisers at NewFronts last night that they're in danger of becoming irrelevant. YouTube's Brandcast event … Read the whole story