Alice zipped down the rabbit hole to Wonderland, emerging on the other side with a new perspective. Consumer behavior and the micro moments remind me of the classic tale. But … Read the whole story
The multimillion-dollar cost of building and maintaining a programmatic platform could slow industry growth for those that lack the funds -- and may force … Read the whole story
Customer acquisition has long been cited as one of the very top challenges that marketers face -- more than retaining existing customers, more than … Read the whole story
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising … Read the whole story
Follow the data and the behaviors they register, not just the media. Mobility radically redefines "context" in ways that we are just beginning to … Read the whole story
A dominant player in print listings and local advertising, YP is continuing to reinvent itself for the digital age with a series of new … Read the whole story
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels that make up the … Read the whole story
"Because the company talked to all of them, then many thought, 'Hey, wait a minute,'" Eva Ascarza, co-author of the research and assistant professor … Read the whole story
Since the first company was accredited by the MRC for the viewable impression in 2010, the industry has witnessed a tumultuous ride with twists, … Read the whole story
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
YouTube vlogger John Green told a room full of advertisers at NewFronts last night that they're in danger of becoming irrelevant. YouTube's Brandcast event … Read the whole story