SearchBlog
by Laurie Sullivan, Staff Writer
In the spur of the moment when you need to know something, most people pick up their smartphone and search for information. This often requires going to a video site … Read the whole story
by Laurie Sullivan
Zeta Interactive, a customer lifecycle marketing company supported by former Apple CEO John Scully and Zeta CEO David A. Steinberg, has upgraded its marketing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With Verizon's purchase of AOL, its immediate goal will be to combine its customer data with AOL's to serve ads with better targeting capabilities. … Read the whole story
by Laurie Sullivan
Searching through visual content continues to gain significance as a new generation of Internet users jump on board. At the Wired Business Conference, Instagram … Read the whole story
COMMENTARY
by Krista LaRiviere, Op-Ed Contributor
Whether you'll be affected significantly or just a little over the next few weeks by Google's algorithm change, it highlights the increasing importance of … Read the whole story
by Erik Sass
Advertising retargeting firm Magnetic, which draws on browser and search histories to determine consumer intent, is joining forces with native ad platform TripleLift to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After passing Apple's iOS in number of mobile ad impressions last year, Google's Android is now the leading platform for mobile ad revenues as … Read the whole story
by Wendy Davis
A proposed data breach bill in Illinois would create "unnecessary compliance burdens" for businesses, the ANA and other trade groups said on Tuesday in … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I experimented to see what would happen if I started "binge-clicking" - basically, clicking on at least one ad on every Web page I … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Marketers have long suspected that mobile is the channel most suited to video, and now viewability figures from Google show that mobile video ads … Read the whole story