Search & Performance Marketing Daily
Wednesday, May 20, 2015
  • Twitter, Google Strike Deal That Drives Leads, Reads

    Google and Twitter have made it easier to find tweets on Google's search engine. The two companies struck a deal, announced this week, to ... Read the whole story

  • Most Real-Time Data Isn't Really Real Time

    Not all offline data will integrate into so-called real-time systems in real time, because the systems that feed data into management platforms cannot process ... Read the whole story

  • Piracy Web Sites Net $209M From Digital Ads

    Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that ... Read the whole story

  • Exact Audience Targeting And Validation Are Keys To Digital Brand Advertising

    Brand marketers are seeing the value in audience targeting for their campaigns and recognizing the importance of reaching the right audience to add relevancy ... Read the whole story

  • Google Buy Button Coming To Mobile Search Results

    Rumors are circulating that Google will introduce a "buy" button in mobile search results some time in the next few weeks. According to various ... Read the whole story

  • Beacons & Moving into the Nitty-Gritty

    It's good to see that discussions around beacons are moving well beyond the experimenting and trial phases and marketers are starting to learn some ... Read the whole story

  • AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%

    AdRoll, a retargeting firm, on Wednesday announced a new version of its bidding algorithm that it claims boosts viewability rates by 37% and click-through ... Read the whole story