Since product support influences sales, OwnerIQ may have some data that search marketers should see. The company's site, ManualsOnline, maintains manuals for 650,000 products from hundreds of top brands. Consumers … Read the whole story
Google and Twitter have made it easier to find tweets on Google's search engine. The two companies struck a deal, announced this week, to … Read the whole story
Not all offline data will integrate into so-called real-time systems in real time, because the systems that feed data into management platforms cannot process … Read the whole story
Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that … Read the whole story
Brand marketers are seeing the value in audience targeting for their campaigns and recognizing the importance of reaching the right audience to add relevancy … Read the whole story
Rumors are circulating that Google will introduce a "buy" button in mobile search results some time in the next few weeks. According to various … Read the whole story
It's good to see that discussions around beacons are moving well beyond the experimenting and trial phases and marketers are starting to learn some … Read the whole story
AdRoll, a retargeting firm, on Wednesday announced a new version of its bidding algorithm that it claims boosts viewability rates by 37% and click-through … Read the whole story