SearchBlog
by Laurie Sullivan, Staff Writer
Search engines Google and Bing have been known to forecast trends, and the outcome of sporting events, even presidential elections, but recently a U.K.-headquartered search agency took on the
challenge. … Read the whole story
by Laurie Sullivan
Supporting the growing number of searches for how-to videos, product reviews, and haul videos on YouTube, Google will add a Buy button to ads … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter has unveiled a partnership with Google, allowing U.S. users to see relevant tweets in Google search results within the Google app and on … Read the whole story
by Joe Mandese
Lycos, one of the granddaddies of Internet search, is putting its search engine and online advertising patents on the block. The intellectual properties being … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story
by Laurie Sullivan
Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In the programmatic ad-buying world, audience data has become increasingly important. And that's because one of the promises of programmatic is the ability to … Read the whole story
by Wendy Davis
Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the … Read the whole story
by Wayne Friedman
Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen … Read the whole story
by Wendy Davis
Ad company Turn is asking a federal judge to send a lawsuit centering on its alleged use of "zombie" cookies to an arbitrator. The … Read the whole story
by Tyler Loechner
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins … Read the whole story