SearchBlog
Search engines Google and Bing have been known to forecast trends, and the outcome of sporting events, even presidential elections, but recently a U.K.-headquartered search agency took on the challenge. … Read the whole story
Supporting the growing number of searches for how-to videos, product reviews, and haul videos on YouTube, Google will add a Buy button to ads … Read the whole story
- COMMENTARY
Twitter has unveiled a partnership with Google, allowing U.S. users to see relevant tweets in Google search results within the Google app and on … Read the whole story
Lycos, one of the granddaddies of Internet search, is putting its search engine and online advertising patents on the block. The intellectual properties being … Read the whole story
- COMMENTARY
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story
Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers … Read the whole story
COMMENTARYIn the programmatic ad-buying world, audience data has become increasingly important. And that's because one of the promises of programmatic is the ability to … Read the whole story
Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the … Read the whole story
Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen … Read the whole story
Ad company Turn is asking a federal judge to send a lawsuit centering on its alleged use of "zombie" cookies to an arbitrator. The … Read the whole story
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins … Read the whole story
