SearchBlog
by Laurie Sullivan, Staff Writer
Nearby has become the buzzword for hyperlocal search advertising. What -- and where -- is the closest Italian restaurant? How far to the next Chevron gas station? Where can I … Read the whole story
by Laurie Sullivan
eBay has reinvented its advertising business through the launch Tuesday of a promoted listing service. Alex Linde, VP of advertising monetization, told "Search Marketing … Read the whole story
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by Laurie Sullivan
Bing is building a massive Index of apps and actions for Windows 10, Android and iOS. Microsoft recently laid out the framework, urging app … Read the whole story
by Joe Mandese
A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address … Read the whole story
COMMENTARY
by Naghi Prasad
Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While mobile continues to grow across the board, mobile commerce is by far the prime engine of growth. More than half of the $41 … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Sports fans have always been on the leading edge of mobile use. Targeting them effectively requires a deeper understanding of just how diverse and … Read the whole story