Search & Performance Marketing Daily
Friday, May 29, 2015
  • Online Marketplaces Align Google, Yelp, Bagedo IB

    Marketplaces continue to emerge as the next model forcing change across the Internet, as companies turn directories and recommendation engines into virtual malls that ... Read the whole story

  • Can Google Close The Trust Gap With Amazon?

    With rumors of a Google Retail Marketplace heating up, there has been much speculation about Google's ability to accurately vet retailers' customer service and ... Read the whole story

  • Levi's Partners With Google On Project Jacquard To Make Smart Clothing

    Levi's, one of the first clothing manufacturers to experiment with radio frequency identification technology, has partnered with Google to create smart clothing. Through Project ... Read the whole story

  • Gaining Loyal Customers With Paid Search For Local

    Paid search is considered a must have for most businesses and SMBs, but what may not be as evident is the depth and increasing ... Read the whole story

  • Verizon Wants 'Supercookie' Case Sent To Arbitration

    Verizon is backing ad company Turn's request that a privacy lawsuit involving "supercookies" should be sent to arbitration. If that request is granted, the ... Read the whole story

  • Useful Vs. Creepy: The Jury Is Still Out

    Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying ... Read the whole story

  • Digital Engagement Index

    Google's recent announcements and YouTube video launches sparked viewers to further explore the brand's YouTube channel. Google's digital engagement was almost five times higher ... Read the whole story

  • With Home Address Identification, Reveelz Takes Targeting Too Far

    As ads become more and more ubiquitous, and as advertisers become more and more sophisticated in the use of technology and big data to ... Read the whole story

  • Android Now Walks Your Dog, Does Laundry

    OK, maybe that's an exaggeration, but only slightly. Google previewed the new version of its Android operating system at its Google I/O developers' conference ... Read the whole story