SearchBlog
by Laurie Sullivan, Staff Writer
What the heck does "Altera" do? If you don't know the company, pay attention -- because Google likely will. Altera designs chips that go into phones and cars. In tech … Read the whole story
by Laurie Sullivan
SMB retailers only spend about $700 annually on paid search, which suggests that search engines are failing to attract small local businesses with a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. Consumers reported action responses, purchases, online searches, brand-related social … Read the whole story
by Laurie Sullivan
A common deep-linking technique used to search in mobile apps now lets Foursquare users book an Uber from its app with a button. The … Read the whole story
COMMENTARY
by Gary Leopold, Columnist
All of us in marketing are constantly searching for the next big thing and location-based technologies are fueling a lot of excitement in an … Read the whole story
by Joe Mandese
The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
OK, maybe that's an exaggeration, but only slightly. Google previewed the new version of its Android operating system at its Google I/O developers' conference … Read the whole story
by Erik Sass
Google comfortably topped the leaderboard throughout the weekend while Pampers returned to the top 10. Strong YouTube engagement supported success for both brands. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week, somewhat lost in the FIFA farce, KPCB's oracle spoke: Mary Meeker presented her annual "Internet Trends" report. This report is highly anticipated … Read the whole story
by Tyler Loechner
A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. … Read the whole story
by Larissa Faw
Around the world people will spend 492 minutes -- or more than eight hours a day -- consuming media this year, up 1.4% from … Read the whole story