Search & Performance Marketing Daily
Thursday, June 4, 2015
  • Google On Quest To Measure Every Moment In Customer Journey, Takes Brand Lift Mobile

    Google on Thursday took its Brand Lift metrics mobile and expanded features to include measuring ad lift in consideration, favorability and purchase intent for … Read the whole story

  • Lycos Turns From Roots In Search To Launch Wearable Devices

    Lycos, one of the first Internet search engines and portals, took another turn Thursday by announcing that next week it will launch Lycos Life, … Read the whole story

  • Apple's Win In TV Wars Could Cost Google Search Ad Share

    Data from online video viewing will become another coin in the coffer, but Google with its Android operating system, Chrome browser, and Chromecast dongle … Read the whole story

  • Google Takes Hollywood Studios To Court, Seeks Correspondence With Mississippi AG

    Google is seeking court orders requiring the Motion Picture Association of America, 21st Century Fox, NBC Universal and Viacom to turn over emails, drafts … Read the whole story