SearchBlog
by Laurie Sullivan, Staff Writer
Some 64% of marketers participating in a survey believe that by combining site-level data and search behaviors, marketers have a greater ability to reach audiences through the consumer funnel.
Seventy-eight … Read the whole story
by Laurie Sullivan
Apple will become a news aggregator when it launches its News feed app in U.S., U.K., and Australia with iOS 9. It's similar behavior … Read the whole story
by Laurie Sullivan
Connexity added a lead-generation network to its coffer with Tuesday's announcement it will acquire PriceGrabber to gain more insight into consumer behavior through shopping … Read the whole story
-
by Laurie Sullivan
Omnicom-owned Communispace said it will begin operating Tuesday under the name C Space. The change more closely represents the company's business model and continued … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobility is driving profound changes in how search marketing goes about its work. Marketers have to provide answers, not just results. Voice search and … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Selling via social media has become the elusive Holy Grail of marketing. A new entry claims to have found a formula to do it … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
Friends, I try not to brag too much about the various honors and accolades I receive, but this one was just too big to … Read the whole story