Some 64% of marketers participating in a survey believe that by combining site-level data and search behaviors, marketers have a greater ability to reach audiences through the consumer funnel. Seventy-eight … Read the whole story
Apple will become a news aggregator when it launches its News feed app in U.S., U.K., and Australia with iOS 9. It's similar behavior … Read the whole story
Connexity added a lead-generation network to its coffer with Tuesday's announcement it will acquire PriceGrabber to gain more insight into consumer behavior through shopping … Read the whole story
Omnicom-owned Communispace said it will begin operating Tuesday under the name C Space. The change more closely represents the company's business model and continued … Read the whole story
Mobility is driving profound changes in how search marketing goes about its work. Marketers have to provide answers, not just results. Voice search and … Read the whole story
Selling via social media has become the elusive Holy Grail of marketing. A new entry claims to have found a formula to do it … Read the whole story
Friends, I try not to brag too much about the various honors and accolades I receive, but this one was just too big to … Read the whole story