Under Armour has begun serving promotions and coupons through beacons in a few of its brand stores. The alerts serve up to consumers who have downloaded one of the brand's … Read the whole story
Visual search engines -- where an uploaded photo finds a match rather than keywords -- have become more common, but one emerging through a … Read the whole story
TGI Fridays' pay-it-forward promotion "Buy A Burger, Give A Burger" gives consumers a unique way to share a free burger through social media. After … Read the whole story
As part of a broader strategic realignment, Microsoft announced plans on Thursday to cut roughly 7,800 jobs. The bloodletting will mostly impact the company's … Read the whole story
The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last … Read the whole story
A new study by researchers at Carnegie Mellon University suggests that Web users' gender can determine whether they are served ads by Google that … Read the whole story
Brands and agencies should celebrate that they now have an exciting opportunity to reach more people on more platforms through a trusted name in … Read the whole story