SearchBlog
by Laurie Sullivan, Staff Writer
Keywords are becoming less relevant when tracking search engine query rankings. One marketing company believes URLs will become the way industry verify the influence of a content topic on a … Read the whole story
by Laurie Sullivan
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
by Laurie Sullivan
Amazon remains a much larger competitor for Google text ads. Merkle RKG analysis suggests when its advertising agency clients ran both Amazon Product Ads … Read the whole story
by Laurie Sullivan
Google's Purchase on Google might make it easier for consumers to buy products directly from mobile search ads, but merchants will still handle the … Read the whole story
by Laurie Sullivan
Mobile messaging apps present an interesting opportunity for marketers to become part of the consumer conversation, especially when it comes to mobile addicts, who … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Google just gave beaconing around the world a big boost. A new open way for Bluetooth Low Energy (BLE) beacons to communicate with mobile … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but a platform launching Wednesday … Read the whole story