Keywords are becoming less relevant when tracking search engine query rankings. One marketing company believes URLs will become the way industry verify the influence of a content topic on a … Read the whole story
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
Amazon remains a much larger competitor for Google text ads. Merkle RKG analysis suggests when its advertising agency clients ran both Amazon Product Ads … Read the whole story
Google's Purchase on Google might make it easier for consumers to buy products directly from mobile search ads, but merchants will still handle the … Read the whole story
Mobile messaging apps present an interesting opportunity for marketers to become part of the consumer conversation, especially when it comes to mobile addicts, who … Read the whole story
Google just gave beaconing around the world a big boost. A new open way for Bluetooth Low Energy (BLE) beacons to communicate with mobile … Read the whole story
Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but a platform launching Wednesday … Read the whole story