SearchBlog
by Laurie Sullivan, Staff Writer
iProspect has been testing campaigns in addressable television, which chief strategy officer Sam Huston defines as direct messages. "Tying mobile search and television has become incredibly important,
and understanding the … Read the whole story
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by Laurie Sullivan
Likes and dislikes on YouTube give brands feedback when producing and publishing content, helping marketers and content producers understand why viewers search for their … Read the whole story
by Laurie Sullivan
In a move to create a hybrid ad unit for sites like MSN, Microsoft began rolling out Bing Native Ads in beta for advertisers … Read the whole story
by Laurie Sullivan
Advertisers may want to stick with investing more in paid-search campaigns to complement sales around Black Friday, compared with Amazon Prime Day. Data shows … Read the whole story
by Joe Mandese
Madison Avenue's media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat … Read the whole story
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by Laurie Sullivan
Yahoo said Friday that it filed papers with the US Securities and Exchange Commission detailing the company's plan to spin off the remaining Alibaba … Read the whole story
by Wendy Davis
In a victory for Google, a federal judge has dismissed a lawsuit stemming from the company's controversial 2012 decision to revise its privacy policy. Read the whole story
COMMENTARY
by Bob Barr, Op-Ed Contributor
Storyboarding has become a concept practiced by many successful brands. What began with the movies can help B2B brands determine the layout of an … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The influential standards group World Wide Web Consortium, directed by Web guru Tim Berners-Lee, has come out strongly against digital fingerprinting, "supercookies," and other … Read the whole story