iProspect has been testing campaigns in addressable television, which chief strategy officer Sam Huston defines as direct messages. "Tying mobile search and television has become incredibly important, and understanding the … Read the whole story
Likes and dislikes on YouTube give brands feedback when producing and publishing content, helping marketers and content producers understand why viewers search for their … Read the whole story
In a move to create a hybrid ad unit for sites like MSN, Microsoft began rolling out Bing Native Ads in beta for advertisers … Read the whole story
Advertisers may want to stick with investing more in paid-search campaigns to complement sales around Black Friday, compared with Amazon Prime Day. Data shows … Read the whole story
Madison Avenue's media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat … Read the whole story
Yahoo said Friday that it filed papers with the US Securities and Exchange Commission detailing the company's plan to spin off the remaining Alibaba … Read the whole story
In a victory for Google, a federal judge has dismissed a lawsuit stemming from the company's controversial 2012 decision to revise its privacy policy. Read the whole story
Storyboarding has become a concept practiced by many successful brands. What began with the movies can help B2B brands determine the layout of an … Read the whole story
The influential standards group World Wide Web Consortium, directed by Web guru Tim Berners-Lee, has come out strongly against digital fingerprinting, "supercookies," and other … Read the whole story