SearchBlog
by Laurie Sullivan, Staff Writer
Connecting with consumers during their time of need has been Google's mantra for at least the past year. Will it rain? Where are the fireworks? How do I make the … Read the whole story
by Laurie Sullivan
As a new generation of top level domain (TLD) names continues to emerge, Google steps up to provide answers to questions from brands on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Instagram is about to open its platform to all advertisers, using self-serve technology and direct response functionality. But is Instagram really a "call to … Read the whole story
by Laurie Sullivan
Some 59.5% of millennials are willing to earn loyalty points in exchange for engaging with brands. Emotions are part of what drives this trend, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There may be many way to measure companies involved in the Internet of Things, but based on the buzz factor, IBM, Google and Intel … Read the whole story
by Gavin O'Malley
For the first time in its nearly 5-year history, Instagram has added a search bar to its Web site. Encouraging mobile use -- and … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
A linear customer journey is no longer a reality. Consumers and brands now communicate constantly, fragmenting the path to purchase as never before. Instead … Read the whole story
by Tyler Loechner
The Trustworthy Accountability Group (TAG) has taken the latest step in its effort to clean up the programmatic marketplace by partnering with Google and … Read the whole story
by Wendy Davis
In a victory for Google, a federal judge has dismissed a lawsuit stemming from the company's controversial 2012 decision to revise its privacy policy. Read the whole story
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by Tyler Loechner
Attribution firm Conversion Logic, a company that exited its beta phase just one month ago, on Tuesday announced it has partnered with LiveRamp, a … Read the whole story