Connecting with consumers during their time of need has been Google's mantra for at least the past year. Will it rain? Where are the fireworks? How do I make the … Read the whole story
As a new generation of top level domain (TLD) names continues to emerge, Google steps up to provide answers to questions from brands on … Read the whole story
Instagram is about to open its platform to all advertisers, using self-serve technology and direct response functionality. But is Instagram really a "call to … Read the whole story
Some 59.5% of millennials are willing to earn loyalty points in exchange for engaging with brands. Emotions are part of what drives this trend, … Read the whole story
There may be many way to measure companies involved in the Internet of Things, but based on the buzz factor, IBM, Google and Intel … Read the whole story
For the first time in its nearly 5-year history, Instagram has added a search bar to its Web site. Encouraging mobile use -- and … Read the whole story
A linear customer journey is no longer a reality. Consumers and brands now communicate constantly, fragmenting the path to purchase as never before. Instead … Read the whole story
The Trustworthy Accountability Group (TAG) has taken the latest step in its effort to clean up the programmatic marketplace by partnering with Google and … Read the whole story
In a victory for Google, a federal judge has dismissed a lawsuit stemming from the company's controversial 2012 decision to revise its privacy policy. Read the whole story
Attribution firm Conversion Logic, a company that exited its beta phase just one month ago, on Tuesday announced it has partnered with LiveRamp, a … Read the whole story