Search & Performance Marketing Daily
Thursday, July 23, 2015
  • Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'

    Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes … Read the whole story

  • Brands Missing Opportunity To Measure Consumer Sentiment

    Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel … Read the whole story

  • Mobile Taking More Of The Search Budget Amid Challenges

    Mobile continues to drive brand budgets in search advertising as nearby searches rise. The Americas saw double-digit year-over-year growth in search advertising spend, mostly … Read the whole story

  • Senators Want FCC To Restrict Behavioral Advertising By Broadband Providers

    The Federal Communications Commission should prohibit broadband providers from sharing information about customers' Web activity without their consent, a group of lawmakers says today … Read the whole story

  • Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly

    A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called … Read the whole story

  • 79% of Big Companies Using IoT Technologies

    Most major companies have Internet of Things initiatives in place today and they're reaping rewards from those investments. Businesses investing in IoT initiatives are … Read the whole story