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It seems that 51% of retailers want to personalize prices for specific consumers, although 97% automatically use discounts as a pricing strategy rather than personalization strategy. Read the whole story
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes … Read the whole story
- COMMENTARY
Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel … Read the whole story
Mobile continues to drive brand budgets in search advertising as nearby searches rise. The Americas saw double-digit year-over-year growth in search advertising spend, mostly … Read the whole story
- COMMENTARY
The Federal Communications Commission should prohibit broadband providers from sharing information about customers' Web activity without their consent, a group of lawmakers says today … Read the whole story
A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called … Read the whole story
COMMENTARYMost major companies have Internet of Things initiatives in place today and they're reaping rewards from those investments. Businesses investing in IoT initiatives are … Read the whole story
