Search & Performance Marketing Daily
Wednesday, August 19, 2015
  • Google Award To iCrossing Identifies Importance Of Offline Impact To Online Search Ads

    Identifying the offline impact to online advertisements seems to be one of the biggest challenges these days for search engine advertising -- so much ... Read the whole story

  • How Real-Time Global Offline Data Makes Its Way Online

    What do you get when crossing offline real-time data with online information and statistics? Findyr wanted to find out, so it built a worldwide ... Read the whole story

  • IDG/Nativo Deal Highlights Why Native Advertising Needs Standards

    The native ad platform introduced Wednesday allows marketers to create the ad once and integrate the branded content across its network of sites -- ... Read the whole story

  • Three Proven Steps To Data-Driven Marketing

    Data-driven marketing is a complicated business, but there's still a simple way to break down the market and develop a strategy, one that's easily ... Read the whole story